Detecto by Flattop341

Why Technology Alone Will Not Move The Needle For Conferences

I’m a fan of technology. I’m usually an early adopter of the next shiny tech tool for individuals. And I typically try to understand if and how that tech tool may help organizations, learning and conferences. But, and it’s a big, big but: technology alone will not truly move your conference needle. Technology Isn’t Your Savior My email box … [Read More...]


2014.09.04 What's All This Then by Dave Mathis, on Flickr

Your Conference Logo Needs Policing

Ok, you get it – Your Conference is a Brand. You’ve moved beyond the “annual meeting” into something more meaningful to your attendees. You’ve got your conference mission. You know how your conference will advance the profession and what’s in it for your participants. Now it is time to put … [Read More...]

2014.09.04_matter by duncan c, on Flickr

Conference & Trade Show Sponsors Want Relevance

As we strive to deliver outstanding attendee experiences, our eyes turn to sponsorship. After all, somebody has to pay for this. Yet sponsorship tends to follow the same random path: Logos are slapped on every last bit of real estate. Banner ads and app alerts multiply. As the promotional noise … [Read More...]

Rhombic Dodecareuleaux Calendar by Phillip Chapman-Bell

365-Day Conferences Are Unrealistic

We’ve been hearing it for years. Conference organizers have been on a quest to create a 365-day community around their big annual event. As a result, industry education sessions and event technology products have adopted the year-round concept and branding. But there’s a problem, attendees and … [Read More...]