ROI by Simon Cunningham

The Future Conference Is About Increasing Attendees’ ROI

The future conference is not about the environment, the furniture, the venue, the audio visual or the technology. The future conference is about increasing the paying attendee’s ROI. The future conference is about helping the attendee transfer and apply their conference learning to their job. Actually, the fundamental job of future … [Read More...]

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Electricity by Simon Goez E.

Helping Sponsors Turbocharge Through Activation

Activation (or leverage) is the most misunderstood, yet most critical, success driver for sponsorship ROI. Savvy marketing professionals totally get activation. But most of our profession doesn’t. This is why many of us continue to sell non-emotional promotional opportunities and incorrectly call … [Read More...]

Intheend by Jennifer

Cultivating Conference Kindness Not Cynicism

I would enjoy my job more if it weren’t for people, said the meeting professional. Unfortunately, he wasn’t joking. He didn’t like dealing with people, especially disgruntled conference stakeholders. As conference organizers, we can easily fall into today’s culture of cynicism. It’s difficult … [Read More...]

Moch Shock by Jon Bunting

Exposing Your Mental Model For Conference Education

Most conference organizers are not even aware of the mental models that drive their decisions—especially when it comes to conference education. Rarely do we openly examine or actively process our mental models. We just act. So those beliefs continue to govern our thoughts and decisions, … [Read More...]