Your Conference Needs To Adopt Design Empathy Practices

The group kept returning to this word. I thought we were finished discussing all of its nuances and implications. Then another small group would underscore its importance. It’s as if this word was a floating bobber in a lake constantly tossed around due to wind and waves. It wouldn’t disappear. Just when we thought no one would mention the … [Read More...]


CydorConference2013 by Cydor

Four Deeds Your Conference Must Exploit

Your conference should be something to be experienced! It should be an action verb, not a passive experience. It should be something that participants do, not consume. The following four deeds are how to create an active unforgettable transformative conference experience for your participants. … [Read More...]

teamwork by Paolo Margari, on Flickr

Enabling Influence Trumps Spraying and Praying

List buys and promotional email blasts rarely convince and convert the attendees you want for your conference or trade show. Today, you need to earn the privilege to be seen in a professional’s email inbox. Attendance acquisition has shifted forever from push to pull marketing. While you want … [Read More...]

Rockstar by Christine

Revamping Your Strategic Brain To Be A Rock Solid Leader

The challenge you face as a conference organizer or meeting planner is taking on the role of being a ridiculously in charge rock solid leader. Or not! You can decide to be a meetings’ transactional order taker and fulfiller. You may decide that's all you want to do for the rest of your life. … [Read More...]


The Growing Majority Of The Conference Declined

Who are the people that don’t regularly attend conferences? What are the traits of those that devalue the traditional conference experience? It seems that what attracts some people to conferences actually repels others. Some see the traditional conference experience as stale and predictable. … [Read More...]