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Who are we?

Who are we?

No 1 lingerie brand in France, Etam aspires to put French Liberté on


the global map and become the preferred French lingerie brand of


women over the world.

100 Years of French Liberté

Over 100 years of Made in France design and still buzzing with creativity and over 100 years of the “French way to be sexy”, that gives women the power to be center stage in their lives.

Empowering French Lingerie

Lingerie defines your style and mindset for the day, giving you the power and confidence to take on whatever the world throws at you. Empowering lingerie means empowering women

#feelFREE campaign

Dare to be yourself. Overcome the limits that we impose on ourselves. Being yourself, completely at all times is the path to life. Live life the way you want. FEEL FREE.

It’s all about MOI!

No 1 lingerie brand in France, Etam


aspires to put French Liberté on the


global map and become the preferred


French lingerie brand of women


over the world.

100 Years of French Liberté

Over 100 years of Made in France design and still buzzing with creativity and over 100 years of the “French way to be sexy”, that gives women the power to be center stage in their lives.

Empowering French Lingerie

Lingerie defines your style and mindset for the day, giving you the power and confidence to take on whatever the world throws at you. Empowering lingerie means empowering women

#feelFREE campaign

Dare to be yourself. Overcome the limits that we impose on ourselves. Being yourself, completely at all times is the path to life. Live life the way you want. FEEL FREE.

It’s all about MOI!

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